Field notes from the studio
The JONTI blog.
Web, search and marketing, explained for business owners, with sources you can check.
Latest articles
Pick your next climb.
SEO & AI
Are AI Overviews Killing Your Website Traffic?
AI Overviews are linked to fewer clicks, but studies measure different things. See what the data shows.
SEO & AI
How to Get Cited by ChatGPT and Google AI
What improves your odds of being cited, what Google says is unnecessary and what the research shows.
Performance
Why WordPress Sites Struggle With Core Web Vitals
Learn what LCP, INP and CLS mean and where to start fixing yours.
Security
WordPress Security in 2026: Why Plugins Are the Real Risk
What site owners should change in their maintenance routine.
Budget
How Much Does a Website Cost in 2026?
How to budget for a business website using real wage data, fees and contract checks.
Brand
Rebranding Without Losing Search Traffic or Trust
A checklist for trademark checks, redirects, Google signals and customer communication.
Ads
Google Ads vs. Meta Ads: Where Should a Small Business Start?
Google captures existing demand and Meta creates it. Learn which platform to test first.
Social
Which Social Media Platforms Should Your Business Use?
You don't need to be everywhere. Choose platforms and plan content with current data.
Accessibility
Does Your Small Business Website Need to Be ADA Compliant?
What WCAG means, why overlays fall short and where to begin.
Local SEO
Local SEO in 2026: Reviews and AI Recommendations
How reviews and your Google Business Profile fit into local search today.
Healthcare
Healthcare Website Compliance: Accessibility and Tracking Pixels
What clinics should check, plus the risks of ad pixels on health websites.
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